Dr. Woojun Lee

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Associate Professor Associate Dean, and Director of Graduate Programs
Sidhu School of Business

Simms Center on Main 216B
woojun.lee@airllevant.com
(570) 408-4718

Dr. Woojun Lee is Associate Dean and Director of Graduate Programs in the College of Business & Engineering at Wilkes University. He received a Master’s degree and a Ph.D. in Sport Management from Texas A&M University. Before joining Wilkes University, he worked as a tenure-track faculty member at William Woods University. 

Dr. Lee's responsibilities include articulating and leading the development, planning, and execution of the COBE graduate program’s strategic direction. This involves ensuring and evaluating the quality of graduate programs, establishing academic partnerships, engaging with international and external partners, and driving continuous improvement in assessment.

In addition to his administrative role, Dr. Lee is also involved in teaching various courses and developing the Sports Management curriculum. His research interests include social justice issues in sports, AI implementation in the sports industry, VR & AR in the sports field, and sports consumer behavior

Dr. Woojun Lee's Curriculum Vitae (.pdf)

  • Rexer, M. M., Lee, W., & Burdsall, D. (in press). Controls and Processes to Prevent Employees from being bribed by Third Parties, International Journal of Economics and Business Research.

  • Lee, W., & Cunningham, G. B. (2019). Moving Toward Understanding Social Justice in Sport Organizations: A Study of Engagement in Social Justice Advocacy in Sport Organizations. Journal of Sport & Social Issues.

  • Lee, W., & Cunningham, G. B. (2018). Group Diversity's Effects on Sport Teams and Organizations: A Meta-Analysis. European Sport Management Quarterly.

  • Lee, W. (2018). Trickling Down: How the Upper Echelon Effect Diversity within an organization. Sport Management International Journal, 14 (1), 35-47.

  • Lee, W., & Cunningham, G. B. (2016). Gender, Sexism, Sexual Prejudice, and Identification with U.S. Football and Men's Figure Skating. Sex Roles: Journal of Research.

  • Lee, W., & Cunningham, G. B. (2015). A Picture is Worth a Thousand Words: Signaling, Organizational Reputation, and Applicant Race on Attraction to Sport Organizations. International Journal of Sport Management.

  • Lee, W., & Cunningham, G. B. (2014). Imagine That: Examining the Influence of Sport-Related Imagined Contact on Intergroup Anxiety and Sexual Prejudice Across Culture. Journal of Applied Social Psychology, 44(4), 1-10.

  • Lee, W., & Cunningham, G. B. (2013). The power of sport: Examining the influence of sport-related contact and familiarity on intergroup anxiety and racism. International Journal of Sport Management, 14(4), 1-17.

  • Lee, W. (2023). Examining the Impact of Social Media on Student-Athletes Psychological Factors and Performance. Paper will be presented at the North American Society for Sport Management Conference, Montreal, Canada
  • Lee, W. (2023). Social Justice Engagement through Social Media, Indirect Contact, Raising Awareness and Changing Attitudes. Paper will be presented at the North American Society for Sport Management Conference, Montreal, Canada
  • Lee, W. (2022). Examining Attitudes Toward LEED Status and Fan Experience. Paper presented at the North American Society for Sport Management Conference, Atlanta, GA.
  • Lee, W. (2021). Examining the Next Generation of Sports Spectatorship: the Impact of Adapting Virtual Reality (VR) on Fan Experience, Enjoyment, Satisfaction, and Intention to Use. Paper presented at the Sport Marketing Association Conference, Las Vegas, NV.
  • Rexer, M. M., Lee, W., & Burdsall, D. M. (2021). Internal Audit and Third-Party Bribery. Paper presented at the Forensic Accounting Section Research Conference, Virtual Conference.
  • Xiao, G., Lee, H., & Lee, W. (2020) Barriers to Behavior Change and Recommendations: A Case Study of Ivory Product Consumption in China. Paper presented at the 2020 Global Marketing Conference, Virtual Conference.
  • Lee, W., (2020). LEED in Sport: How LEED Works for Sport Fans. Paper accepted for the North American Society for Sport Management, Virtual Conference
  • Lee, W., Daly, D., Dotter, J, (2019). Understanding Perception of Division III Student-Athletes: Differences between Men’s and Women’s Sports. Paper presented at the ACBSP Annual Conference, Houston, TX.
  • Lee, W., Dotter, J., Daly, D., (2019). The Impact of LEED Certified Facilities on Students’ Experience. Paper presented at the ACBSP Annual Conference, Houston, TX.
  • Lee, W. (2018). Grit on Student-Athletes’ Psychological Factors and Perceived Academic Success. Paper presented at the annual conference for the North American Society for Sport Management, Halifax, Canada.
  • Gardiner, R., & Lee, W. (2018). Does Social Media have an (negative) effect on Student-Athletes’ performance? Paper presented at the annual conference for the North American Society for Sport Management, Halifax, Canada.
  • Lee, W. (2018). The Effects of College Athletes’ Psychological Factors and Perceived Academic Success and Quality of Life. Paper presented at the annual conference for the Global Sport Business Association, Cozumel, Mexico.
  • Lee, W. (2017). Trickling Down: How the upper echelon affects diversity within organizations. Paper presented at the annual conference for the North American Society for Sport Management, Denver, CO.
  • Lee, W. (2016). Moving Toward Social Justice in Sport: A Comprehensive Study of Social Justice Advocacy in Sport. Paper presented at the annual conference for the North American Society for Sport Management, Orlando, FL.
  • Lee, W. (2015). Group Diversity’s Effects on Sport Teams and Organizations: A Meta-Analysis. Paper presented at the annual conference for the North American Society for Sport Management, Ottawa, ON.
  • Lee, W. (2014). A Picture is Worth a Thousand Words: Signaling, Organizational Reputation, and Applicant Race on Attraction to Sport Organizations. Paper presented at the annual conference for the North American Society for Sport Management, Pittsburgh, PA.
  • Lee, W. (2013). Gender Beliefs and Sexual Prejudice Predict Identification with Different Sports. Paper presented at the annual conference for the North American Society for Sport Management, Austin, TX.
  • Cunningham, G. B., & Lee, W. (2013, April). Diversity and group processes in sports: The case of sexual orientation and gender identity diversity. Paper presented at Teaching locally, engaging globally: Increasing undergraduate’s knowledge of the international dimension of childhood obesity. Trinidad and Tobago.
  • Lee, W. (2013). Gender Beliefs and Sports Selection. Paper presented at Student Research Week at Texas A&M University.
  • Lee, W. (2012). The Effects of Imagined Intergroup Contact on Reducing Sexual Prejudice among Students. Paper presented at the annual conference for the North American Society for Sport Management, Seattle, WA.
  • Lee, W., & Cunningham, G. B. (2012). Examining the influence of sport-related contact on prejudice reduction. Paper presented at the annual conference for the American Alliance for Health, Physical Education, Recreation, and Dance.
  • Cunningham, G. B., & Lee, W. (2011). Racial Identity, Sport-Fit, and Sport Identification. Paper presented at the annual conference for the Sport Marketing Association.
  • Lee, W. (2011). Differences among Asians and White Americans in racial prejudice: A function of contact with out-group members. Paper presented at Student Research Week at Texas A&M University.